As a coach, finding that "button" that motivates your team can be tough. You must constantly be on the lookout for complacency among players on a successful team or apathy among those on one that is struggling. It's usually not easy and there is always that one kid where nothing seems to work.
Like I said, finding the "button" can be tough - if not outright impossible.
Other times, it can be staring you right in the face.
Meet Lt. Colonel Greg Gadson and see how he inspired the N.Y. Giants football team.
"When the Giants were scheduled to play the Redskins in Washington three months later, Sullivan sent his friend tickets-along with a request: Would Gadson speak to the team before they took the field? Having lost the first two games of the season, the Giants had already given up 80 points and, worse, seemed to be playing with no heart."
Read the story here at Reader's Digest